1/5 Graham Daff Boulevard, Braeside VIC 3195
If you are starting out as a small business anywhere in Melbourne, without having a marketing department or a lot of digital experience, things can get really tough. The methods of sending brochures and cold calling are slowly drying up.
The rise of digital marketing has made it a lot easier for the customers to find information they require online. Therefore, it is essential to make your presence felt in innovative ways to attract and generate buzz about your brands and products.
Here are three strategies that can help you grow your business awareness and performance significantly.
BRANDING AND IDENTITYOne of the most vital elements of your small business is to establish a Company name, logo, colours, imagery and other graphic contents. This will help you connect and communicate with your customers better.
Prime examples of such brand identity include McDonald’s, Coco Cola and Apple. The logos and names are so popular that anyone can recall the name of the company. However, it is essential to evoke a specific tone and feeling.
What can be done?If you are recently starting out your business then it is better to pick a strategic name now. Think on what basis you want to communicate and ideate words, symbols and metaphors accordingly to use them as your brand name.
In case you have already generated a brand name, then you should work on the visual identities such as logo, colours and business cards. Or you can consult one of the best marketing consulting firms in Melbourne and allow them to take care of it alongside other innovative strategies.
It is important to have a good website. Out of all the marketing strategies, having a website is the most basic and critical part. A website is the business card of this generation. A clear and interactive website determines the success of a business to a great extent.
Today, the first port of call that a potential customer takes is to Google your name and look for your site. You will not get another opportunity to create a strong first impression if you have failed the first time.
A website provides you with a place to allow customers to obtain more information about your service, grab free traffics using search engines, and attract people through social media.
Apart from that you can write free contents, upload e-books and digital brochures to capture attention of the site visitors and contact information. This is just the scratching of the surface.
How to get your first website?If you haven’t got a website for your business yet, then purchase a domain name to start your website. Choose a name that is related to your business and avoid paying huge fees to get a specific name.
Sign up for domain hosting, to allow another company to host your web page on their server and manage the content and traffics.
Once that is sorted, you will need content management software (CMS). You will use this software to create and update your website.
USE SOCIAL MEDIASocial media is an integral part of our life. Most people are accustomed to the widely popular social networks such as Facebook, Twitter, Instagram and LinkedIn.
These sites are great sources of traffic and exposure for your business website. When a person visits your site from social media drawn from a good expert content, they will perceive your site as a great brand and gladly give their information to learn more.
How can you properly manage your social account?Majority of small business create a social profile, however, are not aware of its application. Here are few steps to improving your social media interaction:
If you are running a B2B company, your sales and marketing strategies should focus on presence where the customers are dense, that this includes LinkedIn, Facebook or Instagram. Survey the targeted customers and obtain the information on their social media presence.
Always start with one media and gradually build yourself up. You need to spend some time to build your following and connect with people.
Therefore, it is better to use one channel, since; you can easily focus through one medium and commit to regular posting. If you can’t engage on a regular basis, it is pointless for people to follow you.
At initial stage, fill your post feed with plenty of original content to keep the page humming with followers. After a while, try to personally engage with your audience and reply to their comments. You should continue to maintain ongoing conversation with your audiences.
If you are looking for expert sales and marketing strategy in Melbourne then call us now!!